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EA market testing (public)
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Introduction/overview
Introduction & explanation
👋
Meet the team
📕
Content overview
Progress/goals (early 2023)
🤝
Partners, contexts, trials
Introduction
Giving What We Can
One For the World (OftW)
The Life You Can Save (TLYCS)
Fundraisers & impact info.
University/city groups
Workplaces/orgs
Other partners
Related/relevant projects/orgs
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Marketing & testing: opportunities, tools, tips
Testing Contexts: Overview
Implementing ads, messages, designs
Doing and funding ads
Video ads/Best-practice guidelines
Facebook
Targeted ad on FB, with variations: setup
Collecting outcome data
Trial reporting template
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Research Design, methodology
Methods: Overview, resources
"Qualitative" design issues
Real-world assignment & inference
Simple quant design issues
Adaptive design/sampling, reinforcement learning
'Observational' studies: issues
Analysis: Statistical approaches
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Profiling and segmentation project
Introduction, scoping work
Existing work/data
Fehr/SOEP analysis... followup
Further approaches in progress
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(In)effective Altruistic choices: Review of theory and evidence
Introduction...
The challenge: drivers of effective/ineffective giving
Models, theories, psych. norms
Tools and trials: overview
Appendix
How this 'gitbook' works
Literature: animal advocacy messaging
Charity ratings, rankings, messages
"A large-scale online experiment" (participants-aware)
Innovationsinfundraising.org
Powered By
GitBook
Comment on page
Doing and funding ads
Guidelines and resources on how to get ads and marketing going, how to finance it, tips on how to do it right
Google ads grants
JS Winchell presentation:
JS presentation -- how to spend your Google Ads Grant
Tomasik (2014) post
Spreading Google Grants with Caution about Counterfactuals
General grants -- see "
grants
" section
Marketing & testing: opportunities, tools, tips - Previous
Implementing ads, messages, designs
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Video ads/Best-practice guidelines
Last modified
1yr ago
