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Tools and trials: overview
See, and coalesce ideas from the links below (and more)
Here, we propose methods for grouping, organizing, and categorizing these tools for motivating effective giving and action:
Increasing effective giving (& action): The puzzle, what we (need to) know - 13 Tools for motivating EA giving
Barriers project (Reinstein)
- 1.Theoretical frameworks --> tool categories
- 2.Certain outcomes are relevant to some tools only
- 3.Atheoretical 'trying different marketing colors' and tools that push several buttons
Increasing effective giving (& action): The puzzle, what we (need to) know - 13 Tools for motivating EA giving
Barriers project (Reinstein)
GWWC brainstorming
As well as
- identifiable victims vs statistical (etc), (DR: Some groups have principled objections to presenting identified victims; which ones do not?)
- emotional vs factual/statements,
- videos v images v text,
- positive v negative valence,
- opportunity v obligation,
- cause areas (Not sure what exactly this meant)
- different framings for specific EA orgs
- e.g., for GWWC they want to test 1% v 10% pledge asks,
- for CES they want to test saving-democracy v representation messaging,
- for Humane League they want to test different types of animals, etc)