Tools and trials: overview

See, and coalesce ideas from the links below (and more)

Discussion

Here, we propose methods for grouping, organizing, and categorizing these tools for motivating effective giving and action:

Increasing effective giving (& action): The puzzle, what we (need to) know - 13  Tools for motivating EA giving

Barriers project (Reinstein)

1. Theoretical frameworks --> tool categories

2. Certain outcomes are relevant to some tools only

3. Atheoretical 'trying different marketing colors' and tools that push several buttons

Existing categorisation

Increasing effective giving (& action): The puzzle, what we (need to) know - 13  Tools for motivating EA giving

Barriers project (Reinstein)

GWWC brainstorming

As well as

Some tools and tests of high-interest (overview, quick presentations)

Nick Fitz: "some quick types of different tests/questions EA orgs are interested in"

• identifiable victims vs statistical (etc), (DR: Some groups have principled objections to presenting identified victims; which ones do not?)

• emotional vs factual/statements,

• videos v images v text,

• positive v negative valence,

• opportunity v obligation,

• cause areas (Not sure what exactly this meant)

• different framings for specific EA orgs

  • e.g., for GWWC they want to test 1% v 10% pledge asks,

  • for CES they want to test saving-democracy v representation messaging,

  • for Humane League they want to test different types of animals, etc)