💡
EA market testing (public)
  • Introduction/overview
    • Introduction & explanation
    • 👋Meet the team
    • 📕Content overview
    • Progress/goals (early 2023)
      • EAMT progress & results
      • Goals, trajectory, FAQs
  • 🤝Partners, contexts, trials
    • Introduction
    • Giving What We Can
      • Pledge page (options trial)
      • Giving guides - Facebook
      • Message Test (Feb 2022)
      • YouTube Remarketing
    • One For the World (OftW)
      • Pre-giving-tues. email A/B
        • Preregistration: OftW pre-GT
    • The Life You Can Save (TLYCS)
      • Advisor signup (Portland)
    • Fundraisers & impact info.
      • ICRC - quick overview
      • CRS/DV: overview
      • 📖Posts and writings
    • University/city groups
    • Workplaces/orgs
    • Other partners
    • Related/relevant projects/orgs
  • 🪧Marketing & testing: opportunities, tools, tips
    • Testing Contexts: Overview
    • Implementing ads, messages, designs
      • Doing and funding ads
      • Video ads/Best-practice guidelines
      • Facebook
      • Targeted ad on FB, with variations: setup
    • Collecting outcome data
      • Facebook ads interface
        • Pivot tables
      • Google analytics interface
      • Google A/B, optimize interface
      • Reconciling FB/GA reports
      • Survey/marketing platforms
    • Trial reporting template
  • 🎨Research Design, methodology
    • Methods: Overview, resources
    • "Qualitative" design issues
    • Real-world assignment & inference
      • Geographic segmentation/blocked randomization
      • Difference in difference/'Time-based methods'
      • Facebook split-testing issues
    • Simple quant design issues
    • Adaptive design/sampling, reinforcement learning
    • 'Observational' studies: issues
    • Analysis: Statistical approaches
  • 🧮Profiling and segmentation project
    • Introduction, scoping work
    • Existing work/data
      • Surveys/Predicting EA interest
      • Awareness: RP, etc.
      • Kagan and Fitz survey
      • Longtermism attitudes/profiling
      • Animal welfare attitudes: profiling/surveying
      • Other data
    • Fehr/SOEP analysis... followup
      • Followup with Thomas Ptashnik
    • Further approaches in progress
      • Profiling 'existing traffic'
  • 📋(In)effective Altruistic choices: Review of theory and evidence
    • Introduction...
    • The challenge: drivers of effective/ineffective giving
      • How little we know...
    • Models, theories, psych. norms
    • Tools and trials: overview
      • Tools/interventions: principles
      • Outcomes: Effective gift/consider impact)
        • (Effectiveness information and its presentation)
        • (Outcome: Pledge, give substantially (& effectively))
          • (Moral duty (of well-off))
        • Give if you win/ conditional pledge
      • Academic Paper Ideas
  • Appendix
    • How this 'gitbook' works
      • Other tech
    • Literature: animal advocacy messaging
    • Charity ratings, rankings, messages
    • "A large-scale online experiment" (participants-aware)
  • Innovationsinfundraising.org
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  • Discussion
  • Existing categorisation
  • Some tools and tests of high-interest (overview, quick presentations)
  • Nick Fitz: "some quick types of different tests/questions EA orgs are interested in"

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  1. (In)effective Altruistic choices: Review of theory and evidence

Tools and trials: overview

PreviousModels, theories, psych. normsNextTools/interventions: principles

Last updated 2 years ago

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See, and coalesce ideas from the links below (and more)

Discussion

Here, we propose methods for grouping, organizing, and categorizing these tools for motivating effective giving and action:

  1. Theoretical frameworks --> tool categories

  2. Certain outcomes are relevant to some tools only

  3. Atheoretical 'trying different marketing colors' and tools that push several buttons

Existing categorisation

As well as

Some tools and tests of high-interest (overview, quick presentations)

Nick Fitz: "some quick types of different tests/questions EA orgs are interested in"

  • identifiable victims vs statistical (etc), (DR: Some groups have principled objections to presenting identified victims; which ones do not?)

  • emotional vs factual/statements,

  • videos v images v text,

  • positive v negative valence,

  • opportunity v obligation,

  • cause areas (Not sure what exactly this meant)

  • different framings for specific EA orgs

    • e.g., for GWWC they want to test 1% v 10% pledge asks,

    • for CES they want to test saving-democracy v representation messaging,

    • for Humane League they want to test different types of animals, etc)

📋
Increasing effective giving (& action): The puzzle, what we (need to) know - 13  Tools for motivating EA giving
Barriers project (Reinstein)
Increasing effective giving (& action): The puzzle, what we (need to) know - 13  Tools for motivating EA giving
Barriers project (Reinstein)
GWWC brainstorming