> For the complete documentation index, see [llms.txt](https://globalimpact.gitbook.io/untitled/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/charities-fundraisers-and-impact-information/icrc-quick-overview-+.md).

# ICRC - quick overview

See public 'open science' work in progress and preliminary results [HERE](https://daaronr.github.io/dualprocess/icrc-donation-suggestion-and-cost-info-trial-project-description-summary-timing-background.html)

<https://daaronr.github.io/dualprocess/icrc-donation-suggestion-and-cost-info-trial-project-description-summary-timing-background.html>

## ICRC: quick overview

April 2021 mailing addressed to ICRC's existing donor base of:

* active (regular donors),
* warm (last donation between 12+ and 24 months ago) and
* sleepy (last donation 24+month ago) donors.
* 169,919 donors (active donors (58,330; 34,14%); warm donors (48,672; 28.49%); sleepy donors (62,758; 36.73%))
* Mailing goes out to donors in Switzerland (all parts: German, French and Italian)

![](/files/0Dy0dvNMddEmv6AgeQfr)

![ICRC mailings -- differences in inserts](/files/41x3luoaOiuYjNPvMgD9)

| ENGLISH                                                                                                                                                                                                    |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| DONATE TODAY: your donation can supply food parcels to a Syrian family                                                                                                                                     |
| DONATE TODAY: your donation can supply food parcels (ca. 17CHF/parcel for one month) to a Syrian family                                                                                                    |
| DONATE 50CHF TODAY: your donation can supply 3 food parcels (ca. 17CHF/parcel for one month) to a Syrian family                                                                                            |
| DONATE 150CHF TODAY: your donation can supply 9 food parcels (ca. 17CHF/parcel for one month) to a Syrian family                                                                                           |
| DONATE 50CHF TODAY: your donation can supply food parcels to a Syrian family                                                                                                                               |
| DONATE 150CHF TODAY: your donation can supply food parcels to a Syrian family                                                                                                                              |
| <p>DONATE TODAY:<br>- With 50CHF you offer 4 Hygiene kits to Syrian families<br>- With 100CHF you offer 14 school kits to Syrian students<br>- With 150CHF you offer 9 Food parcels to Syrian families</p> |

![Response rates per 100; bars= 95% CI's (?)](/files/G3UJxrjqZXagHhTGxECo)

![Average donations per mailing -- includes zeroes](/files/pKr57c2HwUuIqaWzwuzw)

![Focus on 'cost-per-outcome' (pooled treatments)](/files/OguXgLS71DlUT2sGLaQz)


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