💡
EA market testing (public)
  • Introduction/overview
    • Introduction & explanation
    • 👋Meet the team
    • 📕Content overview
    • Progress/goals (early 2023)
      • EAMT progress & results
      • Goals, trajectory, FAQs
  • 🤝Partners, contexts, trials
    • Introduction
    • Giving What We Can
      • Pledge page (options trial)
      • Giving guides - Facebook
      • Message Test (Feb 2022)
      • YouTube Remarketing
    • One For the World (OftW)
      • Pre-giving-tues. email A/B
        • Preregistration: OftW pre-GT
    • The Life You Can Save (TLYCS)
      • Advisor signup (Portland)
    • Fundraisers & impact info.
      • ICRC - quick overview
      • CRS/DV: overview
      • 📖Posts and writings
    • University/city groups
    • Workplaces/orgs
    • Other partners
    • Related/relevant projects/orgs
  • 🪧Marketing & testing: opportunities, tools, tips
    • Testing Contexts: Overview
    • Implementing ads, messages, designs
      • Doing and funding ads
      • Video ads/Best-practice guidelines
      • Facebook
      • Targeted ad on FB, with variations: setup
    • Collecting outcome data
      • Facebook ads interface
        • Pivot tables
      • Google analytics interface
      • Google A/B, optimize interface
      • Reconciling FB/GA reports
      • Survey/marketing platforms
    • Trial reporting template
  • 🎨Research Design, methodology
    • Methods: Overview, resources
    • "Qualitative" design issues
    • Real-world assignment & inference
      • Geographic segmentation/blocked randomization
      • Difference in difference/'Time-based methods'
      • Facebook split-testing issues
    • Simple quant design issues
    • Adaptive design/sampling, reinforcement learning
    • 'Observational' studies: issues
    • Analysis: Statistical approaches
  • 🧮Profiling and segmentation project
    • Introduction, scoping work
    • Existing work/data
      • Surveys/Predicting EA interest
      • Awareness: RP, etc.
      • Kagan and Fitz survey
      • Longtermism attitudes/profiling
      • Animal welfare attitudes: profiling/surveying
      • Other data
    • Fehr/SOEP analysis... followup
      • Followup with Thomas Ptashnik
    • Further approaches in progress
      • Profiling 'existing traffic'
  • 📋(In)effective Altruistic choices: Review of theory and evidence
    • Introduction...
    • The challenge: drivers of effective/ineffective giving
      • How little we know...
    • Models, theories, psych. norms
    • Tools and trials: overview
      • Tools/interventions: principles
      • Outcomes: Effective gift/consider impact)
        • (Effectiveness information and its presentation)
        • (Outcome: Pledge, give substantially (& effectively))
          • (Moral duty (of well-off))
        • Give if you win/ conditional pledge
      • Academic Paper Ideas
  • Appendix
    • How this 'gitbook' works
      • Other tech
    • Literature: animal advocacy messaging
    • Charity ratings, rankings, messages
    • "A large-scale online experiment" (participants-aware)
  • Innovationsinfundraising.org
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  1. Partners, contexts, trials
  2. Fundraisers & impact info.

ICRC - quick overview

PreviousFundraisers & impact info.NextCRS/DV: overview

Last updated 1 year ago

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See public 'open science' work in progress and preliminary results

ICRC: quick overview

April 2021 mailing addressed to ICRC's existing donor base of:

  • active (regular donors),

  • warm (last donation between 12+ and 24 months ago) and

  • sleepy (last donation 24+month ago) donors.

  • 169,919 donors (active donors (58,330; 34,14%); warm donors (48,672; 28.49%); sleepy donors (62,758; 36.73%))

  • Mailing goes out to donors in Switzerland (all parts: German, French and Italian)

ENGLISH

DONATE TODAY: your donation can supply food parcels to a Syrian family

DONATE TODAY: your donation can supply food parcels (ca. 17CHF/parcel for one month) to a Syrian family

DONATE 50CHF TODAY: your donation can supply 3 food parcels (ca. 17CHF/parcel for one month) to a Syrian family

DONATE 150CHF TODAY: your donation can supply 9 food parcels (ca. 17CHF/parcel for one month) to a Syrian family

DONATE 50CHF TODAY: your donation can supply food parcels to a Syrian family

DONATE 150CHF TODAY: your donation can supply food parcels to a Syrian family

DONATE TODAY: - With 50CHF you offer 4 Hygiene kits to Syrian families - With 100CHF you offer 14 school kits to Syrian students - With 150CHF you offer 9 Food parcels to Syrian families

🤝
HERE
https://daaronr.github.io/dualprocess/icrc-donation-suggestion-and-cost-info-trial-project-description-summary-timing-background.html
ICRC mailings -- differences in inserts
Response rates per 100; bars= 95% CI's (?)
Average donations per mailing -- includes zeroes
Focus on 'cost-per-outcome' (pooled treatments)