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ICRC - quick overview

See public 'open science' work in progress and preliminary results HERE​

ICRC: quick overview

April 2021 mailing addressed to ICRC's existing donor base of:
  • active (regular donors),
  • warm (last donation between 12+ and 24 months ago) and
  • sleepy (last donation 24+month ago) donors.
  • 169,919 donors (active donors (58,330; 34,14%); warm donors (48,672; 28.49%); sleepy donors (62,758; 36.73%))
  • Mailing goes out to donors in Switzerland (all parts: German, French and Italian)
ICRC mailings -- differences in inserts
ENGLISH
DONATE TODAY: your donation can supply food parcels to a Syrian family
DONATE TODAY: your donation can supply food parcels (ca. 17CHF/parcel for one month) to a Syrian family
DONATE 50CHF TODAY: your donation can supply 3 food parcels (ca. 17CHF/parcel for one month) to a Syrian family
DONATE 150CHF TODAY: your donation can supply 9 food parcels (ca. 17CHF/parcel for one month) to a Syrian family
DONATE 50CHF TODAY: your donation can supply food parcels to a Syrian family
DONATE 150CHF TODAY: your donation can supply food parcels to a Syrian family
DONATE TODAY: - With 50CHF you offer 4 Hygiene kits to Syrian families - With 100CHF you offer 14 school kits to Syrian students - With 150CHF you offer 9 Food parcels to Syrian families
Response rates per 100; bars= 95% CI's (?)
Average donations per mailing -- includes zeroes
Focus on 'cost-per-outcome' (pooled treatments)