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ICRC - quick overview
April 2021 mailing addressed to ICRC's existing donor base of:
- active (regular donors),
- warm (last donation between 12+ and 24 months ago) and
- sleepy (last donation 24+month ago) donors.
- 169,919 donors (active donors (58,330; 34,14%); warm donors (48,672; 28.49%); sleepy donors (62,758; 36.73%))
- Mailing goes out to donors in Switzerland (all parts: German, French and Italian)

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ICRC mailings -- differences in inserts
ENGLISH |
---|
DONATE TODAY: your donation can supply food parcels to a Syrian family |
DONATE TODAY: your donation can supply food parcels (ca. 17CHF/parcel for one month) to a Syrian family |
DONATE 50CHF TODAY: your donation can supply 3 food parcels (ca. 17CHF/parcel for one month) to a Syrian family |
DONATE 150CHF TODAY: your donation can supply 9 food parcels (ca. 17CHF/parcel for one month) to a Syrian family |
DONATE 50CHF TODAY: your donation can supply food parcels to a Syrian family |
DONATE 150CHF TODAY: your donation can supply food parcels to a Syrian family |
DONATE TODAY:
- With 50CHF you offer 4 Hygiene kits to Syrian families
- With 100CHF you offer 14 school kits to Syrian students
- With 150CHF you offer 9 Food parcels to Syrian families |
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Response rates per 100; bars= 95% CI's (?)
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Average donations per mailing -- includes zeroes
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Focus on 'cost-per-outcome' (pooled treatments)
Last modified 6mo ago