💡
EA market testing (public)
  • Introduction/overview
    • Introduction & explanation
    • 👋Meet the team
    • 📕Content overview
    • Progress/goals (early 2023)
      • EAMT progress & results
      • Goals, trajectory, FAQs
  • 🤝Partners, contexts, trials
    • Introduction
    • Giving What We Can
      • Pledge page (options trial)
      • Giving guides - Facebook
      • Message Test (Feb 2022)
      • YouTube Remarketing
    • One For the World (OftW)
      • Pre-giving-tues. email A/B
        • Preregistration: OftW pre-GT
    • The Life You Can Save (TLYCS)
      • Advisor signup (Portland)
    • Fundraisers & impact info.
      • ICRC - quick overview
      • CRS/DV: overview
      • 📖Posts and writings
    • University/city groups
    • Workplaces/orgs
    • Other partners
    • Related/relevant projects/orgs
  • 🪧Marketing & testing: opportunities, tools, tips
    • Testing Contexts: Overview
    • Implementing ads, messages, designs
      • Doing and funding ads
      • Video ads/Best-practice guidelines
      • Facebook
      • Targeted ad on FB, with variations: setup
    • Collecting outcome data
      • Facebook ads interface
        • Pivot tables
      • Google analytics interface
      • Google A/B, optimize interface
      • Reconciling FB/GA reports
      • Survey/marketing platforms
    • Trial reporting template
  • 🎨Research Design, methodology
    • Methods: Overview, resources
    • "Qualitative" design issues
    • Real-world assignment & inference
      • Geographic segmentation/blocked randomization
      • Difference in difference/'Time-based methods'
      • Facebook split-testing issues
    • Simple quant design issues
    • Adaptive design/sampling, reinforcement learning
    • 'Observational' studies: issues
    • Analysis: Statistical approaches
  • 🧮Profiling and segmentation project
    • Introduction, scoping work
    • Existing work/data
      • Surveys/Predicting EA interest
      • Awareness: RP, etc.
      • Kagan and Fitz survey
      • Longtermism attitudes/profiling
      • Animal welfare attitudes: profiling/surveying
      • Other data
    • Fehr/SOEP analysis... followup
      • Followup with Thomas Ptashnik
    • Further approaches in progress
      • Profiling 'existing traffic'
  • 📋(In)effective Altruistic choices: Review of theory and evidence
    • Introduction...
    • The challenge: drivers of effective/ineffective giving
      • How little we know...
    • Models, theories, psych. norms
    • Tools and trials: overview
      • Tools/interventions: principles
      • Outcomes: Effective gift/consider impact)
        • (Effectiveness information and its presentation)
        • (Outcome: Pledge, give substantially (& effectively))
          • (Moral duty (of well-off))
        • Give if you win/ conditional pledge
      • Academic Paper Ideas
  • Appendix
    • How this 'gitbook' works
      • Other tech
    • Literature: animal advocacy messaging
    • Charity ratings, rankings, messages
    • "A large-scale online experiment" (participants-aware)
  • Innovationsinfundraising.org
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On this page
  • Introduction
  • Five Key Sections
  • 1) Partner Organizations and Trials 🤝
  • 2) Marketing & Testing: Opportunities, Tools, Tips 🪧
  • 3) Research Design and Methodology 🎨
  • 4) Profiling and Segmentation Project 🧮
  • 5) (In)effective Altruistic Choices: Review of Theory and Evidence 📋
  • You can find references, tech support, and other resources in the appendix.
  • What is this 'Gitbook' meant for?

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  1. Introduction/overview

Content overview

PreviousMeet the teamNextProgress/goals (early 2023)

Last updated 6 months ago

Was this helpful?

You can now ask questions of this gitbook using a 'chatbot': click the search bar and choose 'lens'.

Introduction

Our , , , and the organization of

Other key resources

  • : dynamic document/notebook (Quarto site) covering our trials & evidence

  • (); links, categorization provided

Five Key Sections

1) 🤝

In this section, you will find with organizations, including Giving What We Can and One For the World.

2) 🪧

Here we share tools to implement planned trials, as well as tips relevant to 'doing marketing'. We answer questions like how to set up campaigns and track outcomes on various platforms. See "..." and "..."

3) 🎨

We discuss qualitative and quantitative research design and methodology issues that are relevant to the trials we are running. Pages in this section will be linked in reports when relevant to a particular trial.

Our profiling project aims to help better understand what sorts of people are amenable to EA-related ideas and to taking EA-favored actions.

What is this 'Gitbook' meant for?

  1. Convey who we are, what have accomplished, and the scope of our work to funders, people in the broader EA community, and people not yet involved in the project who would be interested in joining

  2. Share tools and knowledge with people in the EA/global priorities community who will apply it to their work. We are building a knowledge base. Content in the public gitbook can inform and support a diverse set of projects (i.e., implementing marketing campaigns, fundraising initiatives, academic research)

  3. Seek feedback on our work. This includes technical and industry feedback on implementation and academic expertise (literature reviews and frameworks to consider, methodology, and experimental design).

  4. (Grouped by organizational partner.)

  5. We include background information on each organization and its priorities for testing.

4) 🧮

5) 📋

We've done a review of existing literature: to inform the trials we are running, and to identify important research topics. This includes and .

You can find references, tech support, and other resources in the .

The three key aims of this are to:

📕
mission
what we are trying to do and why
most recent updates
our team
EA Market Testing data analysis
Airtable view of the relevant trials
Partner Organizations and Trials
Marketing & Testing: Opportunities, Tools, Tips
Implementing ads
Collecting data
Research Design and Methodology
Profiling and Segmentation Project
(In)effective Altruistic Choices: Review of Theory and Evidence
What is known/models of effective giving
Principles and theories behind potential trials
appendix
public gitbook