💡
EA market testing (public)
  • Introduction/overview
    • Introduction & explanation
    • 👋Meet the team
    • 📕Content overview
    • Progress/goals (early 2023)
      • EAMT progress & results
      • Goals, trajectory, FAQs
  • 🤝Partners, contexts, trials
    • Introduction
    • Giving What We Can
      • Pledge page (options trial)
      • Giving guides - Facebook
      • Message Test (Feb 2022)
      • YouTube Remarketing
    • One For the World (OftW)
      • Pre-giving-tues. email A/B
        • Preregistration: OftW pre-GT
    • The Life You Can Save (TLYCS)
      • Advisor signup (Portland)
    • Fundraisers & impact info.
      • ICRC - quick overview
      • CRS/DV: overview
      • 📖Posts and writings
    • University/city groups
    • Workplaces/orgs
    • Other partners
    • Related/relevant projects/orgs
  • 🪧Marketing & testing: opportunities, tools, tips
    • Testing Contexts: Overview
    • Implementing ads, messages, designs
      • Doing and funding ads
      • Video ads/Best-practice guidelines
      • Facebook
      • Targeted ad on FB, with variations: setup
    • Collecting outcome data
      • Facebook ads interface
        • Pivot tables
      • Google analytics interface
      • Google A/B, optimize interface
      • Reconciling FB/GA reports
      • Survey/marketing platforms
    • Trial reporting template
  • 🎨Research Design, methodology
    • Methods: Overview, resources
    • "Qualitative" design issues
    • Real-world assignment & inference
      • Geographic segmentation/blocked randomization
      • Difference in difference/'Time-based methods'
      • Facebook split-testing issues
    • Simple quant design issues
    • Adaptive design/sampling, reinforcement learning
    • 'Observational' studies: issues
    • Analysis: Statistical approaches
  • 🧮Profiling and segmentation project
    • Introduction, scoping work
    • Existing work/data
      • Surveys/Predicting EA interest
      • Awareness: RP, etc.
      • Kagan and Fitz survey
      • Longtermism attitudes/profiling
      • Animal welfare attitudes: profiling/surveying
      • Other data
    • Fehr/SOEP analysis... followup
      • Followup with Thomas Ptashnik
    • Further approaches in progress
      • Profiling 'existing traffic'
  • 📋(In)effective Altruistic choices: Review of theory and evidence
    • Introduction...
    • The challenge: drivers of effective/ineffective giving
      • How little we know...
    • Models, theories, psych. norms
    • Tools and trials: overview
      • Tools/interventions: principles
      • Outcomes: Effective gift/consider impact)
        • (Effectiveness information and its presentation)
        • (Outcome: Pledge, give substantially (& effectively))
          • (Moral duty (of well-off))
        • Give if you win/ conditional pledge
      • Academic Paper Ideas
  • Appendix
    • How this 'gitbook' works
      • Other tech
    • Literature: animal advocacy messaging
    • Charity ratings, rankings, messages
    • "A large-scale online experiment" (participants-aware)
  • Innovationsinfundraising.org
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  • Tracking the progress of a trial in GA
  • "Getting the data"

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  1. Marketing & testing: opportunities, tools, tips
  2. Collecting outcome data

Google analytics interface

PreviousPivot tablesNextGoogle A/B, optimize interface

Last updated 2 years ago

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Add section: How to set up GA

Tracking the progress of a trial in GA

Some key 'flows and tips'

  • **'**Home'

  • 'behavior', 'site content', 'all pages'

    • remember to set date range!

  • Acquisition, all traffic, channels: here 'social' (probably) tells you who came from Facebook etc

    • Acquisition, all traffic, Source/medium drills down into this

How delayed is the data you see... in various parts of GA?
Some open questions
  1. How to 'exclude your own testing the page' from GA results?

  2. How accurate are the timings presented?

  3. How to get at unique users for the key stats

  4. Date filters don't seem to work on home page graphs ... choosing custom dates doesn't change it

"Getting the data"

DR: I'm not sure how to get 'all the data', but I have been able to get data on, e.g.,

  • a set of outcomes,

  • over a set period of time, (a particular month and the same month in the previous year)

  • broken down by another feature (by city)

Then search and select your desired ‘metrics’ (outcomes) of interest. “Users” and “sessions” seem pretty important, for example.

Next you can break this down by another group such as “city”. You can put in 'filters' too, if you like, but so far I don't see how to filter on outcomes, only on the dimensions or groups.

I don't know an easy way to tell it to “get all the rows on this at once.” but if you scroll to the bottom you can set it to show the maximum of 5000 rows.

Next, scroll up to the top and select export. I chose to Export it as an Excel spreadsheet., as this imports nicely into R and other statistical/data programs.

We were able to do this in two goes, but for larger datasets this would be really annoying. I imagine there is some better way of doing this., maybe a way of using an API interface for Google Analytics to just pull all of this down.

A partial workaround fix is to do a ‘filter’ to discard rows you don’t need… click ‘advanced’ at the top and…

suggests there may be substantial delay. But does this only apply to sites with a great deal of traffic?

After logging in and selecting 'all domains'...

Select 'customization', 'custom reports', 'new custom report'

🪧
An article from Google's support
This video is useful