# Marketing & testing: opportunities, tools, tips

- [Testing Contexts: Overview](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/future-avenues.md): Testing 'implementation strategies'
- [Implementing ads, messages, designs](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/implementation-and-collecting-data-issues.md): Practical issues with running experiments and trials and gathering data on these and making reliable inferences -- see subsections below
- [Doing and funding ads](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/implementation-and-collecting-data-issues/doing-and-funding-ads.md): Guidelines and resources on how to get ads and marketing going, how to finance it, tips on how to do it right
- [Video ads/Best-practice guidelines](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/implementation-and-collecting-data-issues/best-practice-guidelines.md)
- [Facebook](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/implementation-and-collecting-data-issues/wip...-cost-of-ads-benchmarks.md)
- [Targeted ad on FB, with variations: setup](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/implementation-and-collecting-data-issues/targeted-ad-on-fb-with-variations-setup.md)
- [Collecting outcome data](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes.md)
- [Facebook ads interface](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes/facebook-meta-ads-interface.md): How to get data from trials of Facebook ad
- [Pivot tables](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes/facebook-meta-ads-interface/pivot-tables.md)
- [Google analytics interface](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes/google-analytics-interface.md)
- [Google A/B, optimize interface](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes/google-a-b-optimize-analytics-interface.md): Understanding how this tool works to test different versions of pages. GWWC Pledge page trial as first context
- [Reconciling FB/GA reports](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes/reconciling-fb-ga-reports.md)
- [Survey/marketing platforms](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes/survey-and-marketing-platforms.md)
- [Trial reporting template](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/trial-reporting-template.md): For each proposed/ongoing/past trial, we should report the following minimal details, with links (proposed template)


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