Implementing ads, messages, designs

Practical issues with running experiments and trials and gathering data on these and making reliable inferences -- see subsections below

Doing and funding ads

Video ads/Best-practice guidelines

Targeted ad on FB, with variations: setup (next subsection: Collecting outcome data)

Other marketing/implementation resources

• User Friendly: Design and implementation of marketing; EA aligned and savvy.

  • See their EA Forum post

• Opinion: Digital marketing is under-utilized in EA JS Winchell offers advice on how to do this right and leverage certain grants and do good marketing.

• JS Winchell has started an agency called "Good Impressions"; they are working to implement and measure the impact of EA marketing for the highest-value clients.

• Altruistic Agency provides free tech support and development to organizations in the effective altruism (EA) community.