> For the complete documentation index, see [llms.txt](https://globalimpact.gitbook.io/untitled/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/implementation-and-collecting-data-issues.md).

# Implementing ads, messages, designs

[Doing and funding ads](/untitled/marketing-and-testing-opportunities-tools-tips/implementation-and-collecting-data-issues/doing-and-funding-ads.md)

[Video ads/Best-practice guidelines](/untitled/marketing-and-testing-opportunities-tools-tips/implementation-and-collecting-data-issues/best-practice-guidelines.md)

[Targeted ad on FB, with variations: setup](/untitled/marketing-and-testing-opportunities-tools-tips/implementation-and-collecting-data-issues/targeted-ad-on-fb-with-variations-setup.md)\
\
(next subsection: [Collecting outcome data](/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes.md))\ <br>

## Other marketing/implementation resources

* [**User Friendly**](https://www.userfriendly.org.uk/): Design and implementation of marketing; EA aligned and savvy.&#x20;
  * See [their EA Forum post](https://forum.effectivealtruism.org/posts/6wqf96JJL5Njmsbxn/user-friendly-intro-post)&#x20;
* [Opinion: Digital marketing is under-utilized in EA ](https://forum.effectivealtruism.org/posts/cPCra34aCGrYzKcDF/opinion-digital-marketing-is-under-utilized-in-ea)JS Winchell offers advice on how to do this right and leverage certain grants and do good marketing.&#x20;
* JS Winchell has started an agency called "[**Good Impressions**](https://www.goodimpressionsmedia.com/)"; they are working to implement and measure the impact of EA marketing for the highest-value clients.&#x20;
* [**Altruistic Agency**](https://altruistic.agency/) provides free tech support and development to organizations in the [effective altruism](https://www.effectivealtruism.org/articles/introduction-to-effective-altruism/) (EA) community.


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