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Implementing ads, messages, designs

Practical issues with running experiments and trials and gathering data on these and making reliable inferences -- see subsections below

​Doing and funding ads​
​Video ads/Best-practice guidelines​
​Targeted ad on FB, with variations: setup

(next subsection: Collecting outcome data)


Other marketing/implementation resources
​User Friendly: Design and implementation of marketing; EA aligned and savvy. 
See their EA Forum post 
​Opinion: Digital marketing is under-utilized in EA JS Winchell offers advice on how to do this right and leverage certain grants and do good marketing. 
JS Winchell has started an agency called "Good Impressions"; they are working to implement and measure the impact of EA marketing for the highest-value clients. 
​Altruistic Agency provides free tech support and development to organizations in the effective altruism (EA) community.

Marketing & testing: opportunities, tools, tips - Previous

Testing Contexts: Overview

Doing and funding ads

Last modified 7mo ago