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Reconciling FB/GA reports
Facebook's Ad Manager and Google Analytics often report results that seem to have discrepancies. Below, one particular case, and possible explanations.
- Facebook: We have 50k+ unique impressions, and 1335 clicks
- Google Analytics records only 455 page views, 403 users
- And only about 20 doing any sort of Engagement like scroll or click (if we read it correctly)
Leticia at Facebook: can be mistaken clicks, this is common.. need a pixel to fix this ..., can change it to 'landing page view'