# Giving What We Can Giving What We Can's mission is to **make giving effectively and significantly a cultural norm**. [GWWC](https://www.givingwhatwecan.org/) has updated their[ 2022 strategy](https://www.givingwhatwecan.org/post/2022/03/public-strategy-update/). They are looking to significantly increase their marketing activity by producing videos, funding ads, and conducting systematic and robust research. As such there will be a large crossover between our work and theirs. This section highlights our collaborative efforts. ## Presentation: overview {% embed url="" %} ## Ideas and opportunities We want to learn from existing work, run tests on the GWWC platform, and support research into this. ### **Stages of the funnel:** 1. **Awareness & Consideration** Increase casual visitors and raise curiosity 2. **Conversion & Acquisition** Donate or pledge to donate 3. **Retention** Fulfill and report pledge 4. **Advocacy** Promoting GWWC to others ### Some key questions * “What should the call to action be for the casual person in the funnel?” * Testing all parts of funnel/pledge journey; website, welcome messages/welcome packages, reminders and thank-you's ## Completed studies: See sections below --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://globalimpact.gitbook.io/untitled/partners-contexts-trials/gwwc.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.