Introduction & explanation
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We are a . This project is organized by , who maintains this wiki/Gitbook and other resources.
We aim to promote awareness and understanding of the (EA), and "to make giving effectively and significantly a cultural norm." We consider marketing campaigns, charitable appeals, events, and public communication, working both with our and in independent surveys and trials. We want to improve the design and messaging of organizations like and to improve their outreach methods and maximize their impact. Measuring and testing 'what works and when': While we are also testing and analyzing this rigorously. We help run and track careful data collection and rigorous controlled trials, as well as helping to organize the reporting of less rigorous trials. We robustly analyze the results to better understand which approaches tend to have a more positive impact. Communication: We track, organize, and share what we have learned with the EA community, building and organizing resources and a knowledge base. This will address questions such as:
How to and test marketing campaigns?
to promote EA?
What ?
What most likely to be interested in effective altruism?
We strive to be transparent. We want to report and share our data, procedures, code, and evidence without overselling the results.
Coalesce our understanding and evidence on barriers and facilitators of effective altruism, effective giving, and effective action
Run a broad set of high-powered trials (large samples, high-stake real-world contexts, substantial differences between conditions)
... to gather evidence on what works best to promote meaningful actions in specific cases,
... while aiming at
Share our results, data, and tools, with the relevant EA and research-interested communities. This will enable more and better outreach, promotion, testing, and insight.
As EAMT has progressed, we have encouraged others to do work and pursue initiatives in the 'space' of studying EA messaging, and marketing EA and effective giving. We hope that the resources we have provided, and the connections we have made have contributed to this. As the space changes, the EAMT mission, scope, and activities are adjusting as well.
We are moving towards a heightened focus on
Advising, proposing, and helping to design and coordinate experiments, trials, and initiatives.
Synthesizing, sharing, and communicating this knowledge and skills base
Other relevant/new organizations and initiatives
Effective Giving Collaboration and Summit
We believe the EA Market Testing Team is the first organized collaboration of its kind.
If you are interested in getting involved with our project or have feedback for us, contact David Reinstein at daaronr AT gmail.com.
(For an explanation of this Gitbook's structure, content, and aims.
However, we are also careful to be efficient, recognizing the tradeoffs between rigorous experimental design and practical marketing.
Do , activities and trials, building evidence on 'which types of people' are most responsive to effective giving messages and appeals
of the results, rigorous statistical analysis
This work provides substantial , whose benefit is shared among the partner organizations and the EA community.
(including User Friendly, Good Impressions, and Altruistic Agency)
Giving What We Can '' (a project we have encouraged and advised)
(below in detail, scroll outside margin to skip past it)
For an overview of our progress and ongoing work, see the we are building. (Below in detail, scroll outside margin to skip past it)
Note that we cannot publicly share details of ongoing and upcoming trials. We aim to share the results when it is possible. We aim to integrate shareable aspects of
For a data-driven dynamic document covering (some of) our trials and evidence see
"As a quick testimonial relevant to this stage of the process, David [Reinstein]'s support has been critical to the Charity Elections team's development of plans for marketing and program evaluation. Our first ad campaign was particularly impactful, generating one click to the on the Giving What We Can website per $0.01 spent on the campaign. We will continue to incorporate his advice into our advertising to spread awareness of the Charity Elections program among high school students and teachers."
This quote comes from the 2022 .
Including , guides and