💡
EA market testing (public)
  • Introduction/overview
    • Introduction & explanation
    • 👋Meet the team
    • 📕Content overview
    • Progress/goals (early 2023)
      • EAMT progress & results
      • Goals, trajectory, FAQs
  • 🤝Partners, contexts, trials
    • Introduction
    • Giving What We Can
      • Pledge page (options trial)
      • Giving guides - Facebook
      • Message Test (Feb 2022)
      • YouTube Remarketing
    • One For the World (OftW)
      • Pre-giving-tues. email A/B
        • Preregistration: OftW pre-GT
    • The Life You Can Save (TLYCS)
      • Advisor signup (Portland)
    • Fundraisers & impact info.
      • ICRC - quick overview
      • CRS/DV: overview
      • 📖Posts and writings
    • University/city groups
    • Workplaces/orgs
    • Other partners
    • Related/relevant projects/orgs
  • 🪧Marketing & testing: opportunities, tools, tips
    • Testing Contexts: Overview
    • Implementing ads, messages, designs
      • Doing and funding ads
      • Video ads/Best-practice guidelines
      • Facebook
      • Targeted ad on FB, with variations: setup
    • Collecting outcome data
      • Facebook ads interface
        • Pivot tables
      • Google analytics interface
      • Google A/B, optimize interface
      • Reconciling FB/GA reports
      • Survey/marketing platforms
    • Trial reporting template
  • 🎨Research Design, methodology
    • Methods: Overview, resources
    • "Qualitative" design issues
    • Real-world assignment & inference
      • Geographic segmentation/blocked randomization
      • Difference in difference/'Time-based methods'
      • Facebook split-testing issues
    • Simple quant design issues
    • Adaptive design/sampling, reinforcement learning
    • 'Observational' studies: issues
    • Analysis: Statistical approaches
  • 🧮Profiling and segmentation project
    • Introduction, scoping work
    • Existing work/data
      • Surveys/Predicting EA interest
      • Awareness: RP, etc.
      • Kagan and Fitz survey
      • Longtermism attitudes/profiling
      • Animal welfare attitudes: profiling/surveying
      • Other data
    • Fehr/SOEP analysis... followup
      • Followup with Thomas Ptashnik
    • Further approaches in progress
      • Profiling 'existing traffic'
  • 📋(In)effective Altruistic choices: Review of theory and evidence
    • Introduction...
    • The challenge: drivers of effective/ineffective giving
      • How little we know...
    • Models, theories, psych. norms
    • Tools and trials: overview
      • Tools/interventions: principles
      • Outcomes: Effective gift/consider impact)
        • (Effectiveness information and its presentation)
        • (Outcome: Pledge, give substantially (& effectively))
          • (Moral duty (of well-off))
        • Give if you win/ conditional pledge
      • Academic Paper Ideas
  • Appendix
    • How this 'gitbook' works
      • Other tech
    • Literature: animal advocacy messaging
    • Charity ratings, rankings, messages
    • "A large-scale online experiment" (participants-aware)
  • Innovationsinfundraising.org
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  • What's been/being done, what do we know?
  • Discussion space

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  1. Partners, contexts, trials

Workplaces/orgs

PreviousUniversity/city groupsNextOther partners

Last updated 2 years ago

Was this helpful?

What's been/being done, what do we know?

"Innovations in fundraising" earlier work

  • How to get your organization to support effective charities (or at least, not limit their generosity to local causes)?

  • How to get a fundraising event or giving game going within your org.

Consideration: Key obstacles/questions for workplace action

"Format questions:"

  1. Which audiences

  2. Who (internal/external)

  3. What formats? Fundraiser and a talk or just one?

Workshop, giving game, etc?

Workshop: a guided discussion ... why do you give etc. "I want to help more" etc. Workshop/worksheet. Philanthropic goals The 'five whys'? Keep asking why and they sometimes get down to base suffering. 'Guiding but not leading'.

Next to consider: "Opportunities" (to 'do', measure, learn) ... we should make an inventory here

Discussion space

and … was the knowledge sharing I tried to get going (as you can see, not very much was shared)… as an academic, with very limited funds. I also worked a bit with George Howlett at CEA on his ‘Workplace Activism’ project.For this part of the project I was focusing on

E.g., that offered giving incentives, and whether these were ’EA-promising”

In case you don't like writing in this Gitbook, I created

🤝
Innovations in fundraising ‘knowledge base’
‘Experience of workplace activists’
I tried to put together a database on FTSE-100 firms
THIS GOOGLE DOC to discuss
Introducing High Impact Professionals - EA Forum
Workplace advocacy - EA Forum
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