https://app.gitbook.com/u/WrM9GjKWCyRyoIjCKt7f0ddJwCr1's research (along with others) considers 'how do potential donors respond to (different presentations of) impact information'. Reinstein and his academic partners ran several experiments, working with (and on) mainstream charities and fundraising platforms.

See work:

and discussion:

Other work is ongoing and cannot be publicly shared yet (see private gitbook if you have access).

See public 'open science' work in progress and preliminary results HERE

https://daaronr.github.io/dualprocess/icrc-donation-suggestion-and-cost-info-trial-project-description-summary-timing-background.html

ICRC: quick overview

April 2021 mailing addressed to ICRC's existing donor base of:

• active (regular donors),

• warm (last donation between 12+ and 24 months ago) and

• sleepy (last donation 24+month ago) donors.

• 169,919 donors (active donors (58,330; 34,14%); warm donors (48,672; 28.49%); sleepy donors (62,758; 36.73%))

• Mailing goes out to donors in Switzerland (all parts: German, French and Italian)

EA Forum posts

See public 'open science' work in progress and preliminary results

• 'Thanksgiving email' trial run in 2 subsequent years

• Super-overoptimistic information (2018), Moderately overoptimistic information (2019)