Facebook
Cost of ads: benchmarks
Reinstein, FB ads tied to fundraisers.
My costs have been:\
about $0.01 per impression
about $0.50 - $1.20 per click
Targeting at Universities ... Facebook's estimates
The estimated cost per impression (?‘reach’) and per click varies with the targeted audience. In general, narrower is estimated to be more costly. I think this is about ‘a larger audience allows FB to serve the ads to a larger number of people who tend to be click-happy’
Some data points:
For Oxford, ‘In College’, living in the UK: They claim we will get 4-18 clicks per day for $50 per day over 2 days (29 Mar 2022 check on FB ads manager)
If I put in Birmingham instead I get a fairly similar figure.
If I remove the only-one-university narrowing, it gets cheaper. They claim I’ll be able to get 86-250 clicks per day for the same cost …
Research advancement manager:
EA groups (employees) within Meta
If you run a lot of ads FB will assign you external consultant helpers. They are somewhat helpful, but they don't seem to know everything.
FB tips for charities/fundraisers
28 Nov 2022, Zoroob:
Meta has just released a recorded series of videos () to help non-profit organizations meet their year-end fundraising goals. Some of these materials may also be helpful for researchers using Meta ads (e.g., materials on designing effective ad creatives), so I am passing the info along. Blurb below.
The three-part series of virtual webinars provides nonprofits with advertising training and best practices around how to use Meta technologies to further their missions:
: Get started with Meta advertising with our today.
The session also features that enable donation transactions within the Facebook app.
: Learn what great nonprofit creative can look like with best practices from Meta.
Consider saving our to learn more about the five key creative considerations that apply to cause-driven campaigns.
: Introduce yourself to measurement best practices on Facebook and Instagram! Afterwards, explore split testing, lift measurement, and the experiments tool, on our
Other links and issues
(collecting data)
Seems particularly useful but access is limited; they hope to make it more generally available some thing like mid- spring 2023.