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Content overview

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You can now ask questions of this gitbook using a 'chatbot': click the search bar and choose 'lens'.

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Introduction

Our , , , and the organization of

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Other key resources

  • : dynamic document/notebook (Quarto site) covering our trials & evidence

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Five Key Sections

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1) 🤝

In this section, you will find reports of the trials we have run with organizations, including Giving What We Can and One For the World.

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2) 🪧

Here we share tools to implement planned trials, as well as tips relevant to 'doing marketing'. We answer questions like how to set up campaigns and track outcomes on various platforms. See especially "..." and "..."

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3) 🎨

We discuss qualitative and quantitative research design and methodology issues that are relevant to the trials we are running. Pages in this section will be linked in reports when relevant to a particular trial.

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4) 🧮

Our profiling project aims to help better understand what sorts of people are amenable to EA-related ideas and to taking EA-favored actions.

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5) 📋

We've done a review of existing literature: to inform the trials we are running, and to identify important research topics. This includes and .

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You can find references, tech support, and other resources in the .

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What is this 'Gitbook' meant for?

The three key aims of this are to:

  1. Convey who we are, what have accomplished, and the scope of our work to funders, people in the broader EA community, and people not yet involved in the project who would be interested in joining

  2. Share tools and knowledge with people in the EA/global priorities community who will apply it to their work. We are building a knowledge base. Content in the public gitbook can inform and support a diverse set of projects (i.e., implementing marketing campaigns, fundraising initiatives, academic research)

(that is...); links, categorization provided
Seek feedback on our work. This includes technical and industry feedback on implementation and academic expertise (literature reviews and frameworks to consider, methodology, and experimental design).
  • (Grouped by organizational partner.)

  • We include background information on each organization and its priorities for testing.

  • mission
    what we are trying to do and why
    most recent updatesarrow-up-right
    our team
    EA Market Testing data analysisarrow-up-right
    Partner Organizations and Trials
    Marketing & Testing: Opportunities, Tools, Tips
    Implementing ads
    Collecting data
    Research Design and Methodology
    Profiling and Segmentation Project
    (In)effective Altruistic Choices: Review of Theory and Evidence
    What is known/models of effective giving
    Principles and theories behind potential trials
    appendix
    public gitbookarrow-up-right
    Airtable view of the relevant trialsarrow-up-right