# ICRC - quick overview

See public 'open science' work in progress and preliminary results [HERE](https://daaronr.github.io/dualprocess/icrc-donation-suggestion-and-cost-info-trial-project-description-summary-timing-background.html)

<https://daaronr.github.io/dualprocess/icrc-donation-suggestion-and-cost-info-trial-project-description-summary-timing-background.html>

## ICRC: quick overview

April 2021 mailing addressed to ICRC's existing donor base of:

* active (regular donors),
* warm (last donation between 12+ and 24 months ago) and
* sleepy (last donation 24+month ago) donors.
* 169,919 donors (active donors (58,330; 34,14%); warm donors (48,672; 28.49%); sleepy donors (62,758; 36.73%))
* Mailing goes out to donors in Switzerland (all parts: German, French and Italian)

![](https://3661885436-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fa3YtWoUiYYfiEQrBNztC%2Fuploads%2Fgit-blob-9b21b82e4e65dc7e400fbc81d4be1d12dbb517c0%2Ficrc_grid_tables.png?alt=media)

![ICRC mailings -- differences in inserts](https://3661885436-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fa3YtWoUiYYfiEQrBNztC%2Fuploads%2Fgit-blob-4f4067f98b5997c8af43fd8e38df271b4022108a%2Fimage%20\(19\)%20\(1\).png?alt=media)

| ENGLISH                                                                                                                                                                                                    |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| DONATE TODAY: your donation can supply food parcels to a Syrian family                                                                                                                                     |
| DONATE TODAY: your donation can supply food parcels (ca. 17CHF/parcel for one month) to a Syrian family                                                                                                    |
| DONATE 50CHF TODAY: your donation can supply 3 food parcels (ca. 17CHF/parcel for one month) to a Syrian family                                                                                            |
| DONATE 150CHF TODAY: your donation can supply 9 food parcels (ca. 17CHF/parcel for one month) to a Syrian family                                                                                           |
| DONATE 50CHF TODAY: your donation can supply food parcels to a Syrian family                                                                                                                               |
| DONATE 150CHF TODAY: your donation can supply food parcels to a Syrian family                                                                                                                              |
| <p>DONATE TODAY:<br>- With 50CHF you offer 4 Hygiene kits to Syrian families<br>- With 100CHF you offer 14 school kits to Syrian students<br>- With 150CHF you offer 9 Food parcels to Syrian families</p> |

![Response rates per 100; bars= 95% CI's (?)](https://3661885436-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fa3YtWoUiYYfiEQrBNztC%2Fuploads%2Fgit-blob-69ed71e60ad397b27ec31eb70882a6cf7f8025bc%2Fimage%20\(15\)%20\(1\)%20\(1\)%20\(1\).png?alt=media)

![Average donations per mailing -- includes zeroes](https://3661885436-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fa3YtWoUiYYfiEQrBNztC%2Fuploads%2Fgit-blob-86391203f56829d0474d7ef036723daa95983b6d%2Fimage%20\(18\)%20\(1\)%20\(1\).png?alt=media)

![Focus on 'cost-per-outcome' (pooled treatments)](https://3661885436-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fa3YtWoUiYYfiEQrBNztC%2Fuploads%2Fgit-blob-081c1ceced5793ea968af12bd32ac2cd72d15038%2Fimage%20\(12\)%20\(1\).png?alt=media)
