# EA market testing (public)

## EA market testing (public)

- [Introduction & explanation](https://globalimpact.gitbook.io/untitled/introduction-overview/readme.md)
- [Meet the team](https://globalimpact.gitbook.io/untitled/introduction-overview/our-team-and-resources.md)
- [Content overview](https://globalimpact.gitbook.io/untitled/introduction-overview/gitbook-content-overview.md)
- [Progress/goals (early 2023)](https://globalimpact.gitbook.io/untitled/introduction-overview/progress-goals-early-2023.md)
- [Introduction](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/section-introduction.md)
- [Giving What We Can](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/gwwc.md): Luke Freeman is the lead contact.
- [Pledge page (options trial)](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/gwwc/pledge-page-options-trial.md)
- [Giving guides - Facebook](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/gwwc/giving-guides-+.md)
- [Message Test (Feb 2022)](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/gwwc/feb-22-message-test.md)
- [YouTube Remarketing](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/gwwc/youtube-remarketing.md): GWWC youtube remarketing campaign (trial)
- [One For the World (OftW)](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/one-for-the-world-oftw.md): Chloë Cudaback is the lead contact (communications manager). (Previously Jack Lewars)
- [Pre-giving-tues. email A/B](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/one-for-the-world-oftw/pre-giving-tuesday-email-split-test-+.md)
- [Preregistration: OftW pre-GT](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/one-for-the-world-oftw/pre-giving-tuesday-email-split-test-+/preregistration-oftw-pre-gt.md)
- [The Life You Can Save (TLYCS)](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/the-life-you-can-save-tlycs.md): Leads: Bilal Siddiqi, Neela Saldhana; Other partner contact: Jon Behar (Giving Games)
- [Advisor signup (Portland)](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/the-life-you-can-save-tlycs/advisor-signup-portland.md): TLYCS ran a campaign in a single city involving 'donation advice'
- [Fundraisers & impact info.](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/charities-fundraisers-and-impact-information.md): Reinstein and others work with charity partners, some of which are not EA-aligned (but perhaps moderately effective), which inform EA giving. Several trials focus on the 'impact of impact information'
- [ICRC - quick overview](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/charities-fundraisers-and-impact-information/icrc-quick-overview-+.md)
- [CRS/DV: overview](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/charities-fundraisers-and-impact-information/crs-dv-overview-+.md): Catholic Relief Services/DonorVoice experiment
- [Posts and writings](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/charities-fundraisers-and-impact-information/overview-ea-forum-post.md)
- [University/city groups](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/university-groups-promotion.md)
- [Workplaces/orgs](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/workplaces-orgs.md)
- [Other partners](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/other.md)
- [Related/relevant projects/orgs](https://globalimpact.gitbook.io/untitled/partners-contexts-trials/related-relevant-projects-orgs.md)
- [Testing Contexts: Overview](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/future-avenues.md): Testing 'implementation strategies'
- [Implementing ads, messages, designs](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/implementation-and-collecting-data-issues.md): Practical issues with running experiments and trials and gathering data on these and making reliable inferences -- see subsections below
- [Doing and funding ads](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/implementation-and-collecting-data-issues/doing-and-funding-ads.md): Guidelines and resources on how to get ads and marketing going, how to finance it, tips on how to do it right
- [Video ads/Best-practice guidelines](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/implementation-and-collecting-data-issues/best-practice-guidelines.md)
- [Facebook](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/implementation-and-collecting-data-issues/wip...-cost-of-ads-benchmarks.md)
- [Targeted ad on FB, with variations: setup](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/implementation-and-collecting-data-issues/targeted-ad-on-fb-with-variations-setup.md)
- [Collecting outcome data](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes.md)
- [Facebook ads interface](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes/facebook-meta-ads-interface.md): How to get data from trials of Facebook ad
- [Pivot tables](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes/facebook-meta-ads-interface/pivot-tables.md)
- [Google analytics interface](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes/google-analytics-interface.md)
- [Google A/B, optimize interface](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes/google-a-b-optimize-analytics-interface.md): Understanding how this tool works to test different versions of pages. GWWC Pledge page trial as first context
- [Reconciling FB/GA reports](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes/reconciling-fb-ga-reports.md)
- [Survey/marketing platforms](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/collecting-data-trial-outcomes/survey-and-marketing-platforms.md)
- [Trial reporting template](https://globalimpact.gitbook.io/untitled/marketing-and-testing-opportunities-tools-tips/trial-reporting-template.md): For each proposed/ongoing/past trial, we should report the following minimal details, with links (proposed template)
- [Methods: Overview, resources](https://globalimpact.gitbook.io/untitled/methodological-discussion/section-introduction-wip.md)
- ["Qualitative" design issues](https://globalimpact.gitbook.io/untitled/methodological-discussion/qualitative-design-issues.md): Discussion of issues in designing experiments/studies that are not specifically 'quantitative', but are important for gaining clear and useful inference
- [Real-world assignment & inference](https://globalimpact.gitbook.io/untitled/methodological-discussion/splits-randomization.md): Geographic blocks versus individuals How to block/stratify
- [Geographic segmentation/blocked randomization](https://globalimpact.gitbook.io/untitled/methodological-discussion/splits-randomization/geographic-segmentation-blocked-randomization.md): Discussion of blocking/randomizing treatments by post/zip code or other region, allowing us to more accurately tie treatments to ultimate outcomes
- [Difference in difference/'Time-based methods'](https://globalimpact.gitbook.io/untitled/methodological-discussion/splits-randomization/difference-in-difference-time-based-methods.md)
- [Facebook split-testing issues](https://globalimpact.gitbook.io/untitled/methodological-discussion/splits-randomization/facebook-split-testing-etc.md)
- [Simple quant design issues](https://globalimpact.gitbook.io/untitled/methodological-discussion/simple-quant-design.md): How many observations, how to assign treatments, etc.
- [Adaptive design/sampling, reinforcement learning](https://globalimpact.gitbook.io/untitled/methodological-discussion/adaptive-design-sampling-reinforcement-learning.md)
- ['Observational' studies: issues](https://globalimpact.gitbook.io/untitled/methodological-discussion/observational-studies-misc.-issues.md)
- [Analysis: Statistical approaches](https://globalimpact.gitbook.io/untitled/methodological-discussion/analysis-statistical-approaches.md): What to do with the data after you collect it (and what you should put in a pre-analysis-plan).
- [Introduction, scoping work](https://globalimpact.gitbook.io/untitled/profiling-and-segmentation/section-introduction.md)
- [Existing work/data](https://globalimpact.gitbook.io/untitled/profiling-and-segmentation/previous-work.md)
- [Surveys/Predicting EA interest](https://globalimpact.gitbook.io/untitled/profiling-and-segmentation/previous-work/surveys-predicting-ea-interest.md)
- [Awareness: RP, etc.](https://globalimpact.gitbook.io/untitled/profiling-and-segmentation/previous-work/rethink-priorities-work.md): Note that RP is not a 'part of this Market Testing team', but we want to coordinate with them and benefit from the survey and profiling work they are doing/have done. I try to map/link the space here.
- [Kagan and Fitz survey](https://globalimpact.gitbook.io/untitled/profiling-and-segmentation/previous-work/kagan-and-fitz-survey.md)
- [Longtermism attitudes/profiling](https://globalimpact.gitbook.io/untitled/profiling-and-segmentation/previous-work/longtermism-attitudes-profiling.md)
- [Animal welfare attitudes: profiling/surveying](https://globalimpact.gitbook.io/untitled/profiling-and-segmentation/previous-work/animal-welfare-attitudes-profiling-surveying.md): A brief outline and links to what has been done across organizations
- [Other data](https://globalimpact.gitbook.io/untitled/profiling-and-segmentation/previous-work/other-data.md)
- [Fehr/SOEP analysis... followup](https://globalimpact.gitbook.io/untitled/profiling-and-segmentation/other-work-and-data.md)
- [Followup with Thomas Ptashnik](https://globalimpact.gitbook.io/untitled/profiling-and-segmentation/other-work-and-data/followup-with-thomas-ptashnik.md)
- [Further approaches in progress](https://globalimpact.gitbook.io/untitled/profiling-and-segmentation/further-approaches-in-progress.md)
- [Profiling 'existing traffic'](https://globalimpact.gitbook.io/untitled/profiling-and-segmentation/further-approaches-in-progress/profiling-existing-traffic.md)
- [Introduction...](https://globalimpact.gitbook.io/untitled/background/section-introduction.md)
- [The challenge: drivers of effective/ineffective giving](https://globalimpact.gitbook.io/untitled/background/the-challenge-drivers-of-effective-ineffective-giving.md)
- [How little we know...](https://globalimpact.gitbook.io/untitled/background/the-challenge-drivers-of-effective-ineffective-giving/the-challenge-how-little-we-know-about-drivers-of-effective-ineffective-giving.md): Motivating our project; feel free to be brief and link external content.  "How little we know"
- [Models, theories, psych. norms](https://globalimpact.gitbook.io/untitled/background/models-theories-psychological-norms.md): An overall characterization of widely-cited and 'conventional-wisdom' evidenced background drivers barriers to effectiveness X charitable giving
- [Tools and trials: overview](https://globalimpact.gitbook.io/untitled/background/tools-and-trials-overview.md)
- [Tools/interventions: principles](https://globalimpact.gitbook.io/untitled/background/tools-and-trials-overview/tools-interventions-principles.md)
- [Outcomes: Effective gift/consider impact)](https://globalimpact.gitbook.io/untitled/background/tools-and-trials-overview/oc-effective-donation-consider-effectiveness.md): Some interventions are aimed at getting people to consider effectiveness in their giving and make donations to effective causes in particular
- [(Effectiveness information and its presentation)](https://globalimpact.gitbook.io/untitled/background/tools-and-trials-overview/oc-effective-donation-consider-effectiveness/effectiveness-information-and-its-presentation.md): How can we best present information about effectiveness (dollar per impact, impact-per-dollar, GW ratings, etc)?
- [(Outcome: Pledge, give substantially (& effectively))](https://globalimpact.gitbook.io/untitled/background/tools-and-trials-overview/oc-effective-donation-consider-effectiveness/moral-duty-of-well-off.md): Some interventions are aimed at getting people to make substantial contributions, or pledge to do so (e.g., GWWC pledge) ... to effective charities
- [(Moral duty (of well-off))](https://globalimpact.gitbook.io/untitled/background/tools-and-trials-overview/oc-effective-donation-consider-effectiveness/moral-duty-of-well-off/moral-duty-of-well-off-1.md)
- [Give if you win/ conditional pledge](https://globalimpact.gitbook.io/untitled/background/tools-and-trials-overview/oc-effective-donation-consider-effectiveness/give-if-you-win-conditional-pledge.md): See giveifyouwin.org
- [Academic Paper Ideas](https://globalimpact.gitbook.io/untitled/background/tools-and-trials-overview/academic-paper-ideas.md): A description of our most promising academic paper ideas based on the opportunities we have so far
- [How this 'gitbook' works](https://globalimpact.gitbook.io/untitled/appendix/how-this-gitbook-works.md): Explain how to add content, embed, groups vs pages vs subpages, how we're organizing it, how/who to join/invite, , payment/cost, the link with git/github (for tech people), formatting tweaks
- [Other tech](https://globalimpact.gitbook.io/untitled/appendix/how-this-gitbook-works/other-tech.md): Airtable, Slack, etc.
- [Literature: animal advocacy messaging](https://globalimpact.gitbook.io/untitled/appendix/literature-on-animal-advocacy-messaging.md)
- [Charity ratings, rankings, messages](https://globalimpact.gitbook.io/untitled/appendix/charity-ratings-rankings-messages.md): Considering 'what information and ratings are out there about charity effectiveness and how is it/should it/could it be presented
- [Innovationsinfundraising.org](https://globalimpact.gitbook.io/untitled/innovationsinfundraising.org.md)


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